DSP Software & Trust
Is Your DSP Software TOS-Safe?
The fastest way to lose your Amazon DSP isn't a bad scorecard — it's a tool that put your account at risk. Software that stores your credentials, scrapes the portal, or disguises automation can breach Amazon's terms and trigger enforcement. Here's how to tell the safe tools from the risky ones — from operators who built the safe kind.
Where the risk actually hides
Most DSP owners judge software on features. The bigger question is how it touches your Amazon account. Four patterns carry the most risk:
Credential storage
Any tool that asks for your Amazon login and stores it is holding the keys to your account. Amazon's terms prohibit soliciting, storing, or proxying account credentials — a shared or leaked login is your liability, not the vendor's.
Portal scraping
Tools that scrape the DSP portal or Seller-side pages pull data through a channel Amazon didn't authorize. High-frequency scraping looks like data mining and is exactly the access method Amazon flags as improper.
Disguised automation
Software that runs automated sessions dressed up as a normal human browser is the pattern behind Amazon's federal case against Perplexity — and the reason the 2026 Agent Policy now demands automation identify itself.
No off switch
Amazon's policy requires automated agents to cease access on request. Tools that can't be cleanly disconnected — or that keep working after you try to remove them — are non-compliant by design.
Amazon's enforcement posture is tightening
Amazon's partner policies explicitly prohibit soliciting, collecting, storing, or proxying account credentials, and reserve the right to suspend or revoke access for tools that abuse its services. (Amazon Ads Partner Network Policies)
Effective March 4, 2026, Amazon added a new Agent Policy to its Business Solutions Agreement: any automated software acting on an account must identify itself as automated, comply continuously, and cease access if Amazon requests it. It followed Amazon's federal lawsuit against Perplexity over an AI browser that disguised automated sessions as normal browser traffic — and a preliminary injunction ordering it to stop. (DAM Law Firm)
The category that got hit hardest, per compliance analysts: browser-extension tools that scrape pages instead of using an approved API. The gray area is closing. (SellerShorts) These rules are written for the seller side of Amazon, but the posture — no credential sharing, no disguised automation, no unauthorized scraping — is exactly how Amazon treats automated access to its systems everywhere, DSP included.
Vet any DSP tool in five questions
Before you connect anything to your operation, get clear answers to these. If a vendor can't answer plainly, that's your answer.
- Does it store or require my Amazon login credentials? (It shouldn't.)
- Does it scrape the DSP portal or use an unofficial/undocumented API?
- Can its access be identified as automated and stopped on request?
- Is it read-only, or does it take actions inside my Amazon account?
- Can the vendor explain, in writing, exactly how it accesses Amazon data?
Operator note
We've watched owners bolt a dozen browser extensions onto their portal to save a few minutes a day — and never think about what those tools could cost if Amazon changes its mind. Your DSP is the whole business. A few minutes saved isn't worth your standing. Pick tools that keep you clearly on the right side of Amazon's terms and never ask you to hand over a login.
The safe approach
One operating system, zero account risk
Sortd was built by DSP operators to run the whole station — compliance, scheduling, hiring, and scorecard performance — without ever putting your Amazon standing at risk. It's read-only, stores zero Amazon credentials, and uses no unofficial API. You get one platform instead of a drawer full of risky extensions — and you stay clearly on the right side of Amazon's terms.
Frequently asked questions
Can Amazon DSP software get your account suspended?
It can if the tool accesses Amazon systems the wrong way. Tools that store your Amazon login, scrape the DSP portal, or run automated sessions disguised as a human browser conflict with Amazon's terms on credential sharing and automated access — and Amazon has shown it will revoke access or pursue tools that cross that line. Read-only tools that never hold your credentials avoid that exposure.
Are browser-extension DSP tools safe to use?
Browser extensions that scrape pages or automate clicks inside Amazon's portal are the highest-risk category. Amazon's 2026 policy updates explicitly target automated software that acts on your account, requiring it to identify itself as automated and stop on request. Extensions that mimic human browsing are exactly the pattern Amazon is cracking down on.
What is Amazon's BSA Agent Policy?
Effective March 4, 2026, Amazon updated its Business Solutions Agreement to add an Agent Policy: any automated software or AI system acting on an account must (1) identify itself as automated, (2) comply with the policy continuously, and (3) cease access if Amazon requests. It followed Amazon's federal lawsuit against Perplexity over an AI browser that disguised automated sessions as normal traffic.
How do I know if my DSP software is TOS-safe?
Ask the vendor three things: Does it store or require my Amazon credentials? Does it scrape the portal or use an unofficial API? Can its access be identified as automated and stopped on request? If a tool holds your login or scrapes pages, treat it as a risk. If it's read-only and never touches your credentials, your exposure is far lower.
Does Sortd store my Amazon credentials?
No. Sortd is read-only, stores zero Amazon credentials, and uses no unofficial API. It's built by DSP operators to work with the data you already have access to — so you get one operating system for compliance, scheduling, hiring, and performance without putting your Amazon standing at risk.
Stop managing your DSP the hard way.
Join operators who’ve automated the boring so they can focus on growth.
Not ready to book? Drop your email and we’ll send the operator’s rundown — no call required.